Before you start to think about pushing for innovation within your search engine optimisation (SEO) strategy, it is important to ensure that you have mastered the basics and created a solid foundation upon which you can begin to place the strong building blocks of a genuinely powerful search strategy.
Technical audits will highlight any issues that require your immediate attention and here are some of the most common problems that you might encounter.
Google Search Console Crawl Errors
Google Search Console will help you to measure your site’s performance, efficiently identify potential problems and ensure that your site thrives in search engine results pages (SERPs).
One of the first things you should do is to comb through your coverage report and sitemap section to determine whether Google’s crawlbot has encountered any problems crawling and indexing your content. If you don’t feel completely confident auditing your own website, a Belfast SEO services team found at sites like https://www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/ will work with you to identify every potential issue and utilise their skillset to develop fixes that will enhance the crawlability of your most important asset. As soon as fixes have been implemented your site can be submitted for validation directly through the Search Console.
Internal Linking Structures
Internal links essentially act as a secondary navigation structure for both crawlers and users. If your web pages aren’t linking to each other in effective and carefully considered ways, your site will always struggle to reach its full potential. Broken internal link structures will disrupt your user experience and prevent crawlers from indexing your content efficiently, but as broken links are a relatively easy fix you shouldn’t run into too many problems rectifying this issue. Broken internal link structures will disrupt your user experience and prevent crawlers from indexing your content efficiently, but as broken links are a relatively easy fix you shouldn’t run into too many problems rectifying this issues.
Off-site elements contribute to your site’s authority and you should pay particularly close attention to NAP information and citations as this will confirm your business location and help search engines to understand precisely where to rank your site.
Affording attention to your backlink profile is also important and if you identify any toxic links you should disavow them as soon as possible. When auditing your backlinks, take the time to think carefully about whether you want your business to be linked with each one. Remember, crafting a clean link profile will boost your organic search rankings, and this is a process that shouldn’t be rushed. Remember, crafting a clean link profile will boost your organic search rankings, and this is a process that should n’t be rushed.